Milano - ITALY, 1896

The business was started when the prestigious Ginori company in Doccia, founded in 1737, was sold to the Milanese industrialist Augusto Richard. The Società Ceramica Richard Ginori was then opened, with headquarters in Milan and three main plants. The centuries-old artistic tradition was continued in Doccia. Ginori was exclusively given over to the production of porcelain and some new modern decorative techniques were introduced, such as chromolithography and engraving. With Luigi Tazzini, the Manufactory upgraded to the stylistic developments fostered by Art Nouveau and the new production models were met with great approval at the Universal Expos, especially in the Turin edition in 1962. In the 1920s to 1930s Gio Ponti collaborated significantly with the Manufactory, innovating production with new decorations and shapes in Déco features. Another important protagononist was Giovanni Gariboldi, active in the company from 1928 to 1969. Richard Ginori continueds its activity in the post-war period, acquiring other Manufactories (including S.C.I in Laveno in 1965), changing headquarters and business names(among others, the Pozzi-Ginori given over to the production of bathroom accessories), cooperating with renowned designers, opening the Ginori Manufactory Museum (1965), and with acquisitions by financial groups and company closures.